If you look in the medicine cabinet of most dermatologists, you’ll discover a plain, aluminum tube of generic tretinoin. Tretinoin is a vitamin A derivative that makes skin cells produce more natural collagen and turn over to new, younger cells. You can read about it on WebMD, look at recent studies, or even read the research that originally proved tretinoin works, 30 years ago, in the most respected journals in dermatology.
If tretinoin really works, why don’t you hear everyone talking about it? Here’s the unfortunate truth. As a generic prescription, cosmetic companies can’t charge hundreds of dollars at an upscale department store. The closest you can come are lines like Obagi®, which package tretinoin in fancy clothes and cut doctors in on the markups.